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Demented World - by Thoraiya Dyer

 
When did we start living in a demented world? When did it become possible to advertise a product that "brings health and life to your hair" when, in fact, hair consists of dead skin cells and lifeless keratin? How can something that HAS no life be healthy or unhealthy? When did it become possible to advertise that Echinacea is good for colds and flu, when The New England Journal of Medicine (Vol 353: 341-348, July 2005) in an article by R.B. Turner et al, it was concluded that the happy little plant has absolutely no effect at all? I'm ready to begin my crusade. Welcome to Demented World

Fucoslim and Hoodia XPF; the Miracle Of Interchangeable Do-Nothing Diet Pills

June 16th 2008 02:01
Hands up who thinks that Japanese Miracle Sheds Belly Fat.

Nobody? Not even one?

Yeah, that’s what I thought.

You’d think the DICTS (Desperate Idiots with Crap To Sell) would stop hammering my email address with claims like this:

“Fucoslim, The Japanese Secret!
Seaweed based flat stomach pill.
Wanted: Women 25-54 that want to drop weight
All Natural FucoSlim helps you Feel Fuller on Less Food while boosting your Energy.
Try FucoSlim Risk Free for 30 Days”

What is Fucoslim? According to the fact sheet (and I use that term very loosely) put out by its French manufacturer, Fytexia ( Really Long Link ), Fucoslim is 10% fucoxanthin, which is an extract from Wakame brown seaweed, Undaria pinnatifida.


Fucoxanthin, says the fact sheet, occurs in seaweed at doses too low to be effective. Take Fucoslim pills, however, and you can lose 10% of your body weight.

How is that, then, a great Japanese Secret? On the one hand, they want to abuse our stereotypical notion of thin, healthy Japanese people who have flat bellies because they eat seaweed, but on the other hand they tell us that eating seaweed doesn’t help?

Japanese model Haruna Yabuki
Japanese model Haruna Yabuki


What? You mean she looks like that because she exercises, not because she eats ten tonnes of seaweed a day?


There are two cited studies down the bottom of the Fucoslim fact sheet, both by a research team led by H Maeda.

In the first study, ( Really Long Link ), the potential of seaweed extract to enhance weight loss seems clear. It talks about a certain protein, UCP1:

“Mitochondrial uncoupling protein 1 (UCP1) is usually expressed only in brown adipose tissue (BAT) and a key molecule for metabolic thermogenesis to avoid an excess of fat accumulation.

However, there is little BAT in adult humans.

Therefore, UCP1 expression in tissues other than BAT is expected to reduce abdominal fat. Here, we show reduction of abdominal white adipose tissue (WAT) weights in rats and mice by feeding lipids from edible seaweed, Undaria pinnatifida.”

No testing in humans, of course; no mention of doses or side effects or anything like that. Just a whisper of potential. What about the second study ( Really Long Link )?

“Dietary effects of medium-chain triacylglycerols (MCT) and fucoxanthin (Fc) on abdominal fat weight were determined using KK-Ay obese mouse. Experimental diet contained MCT(0.9%), Fc (0.1%), or MCT (0.9%) Fc (0.1%).

The abdominal fat weight of mice fed with Fc was significantly lower than that of mice fed with MCT.”

Hmmm, this is slightly worse. Not only are the subjects still mice, but they’re a special kind of diabetic, obese mouse bred specifically for evaluating antidiabetic effects.

I’m glad that these studies are authentic, but where’s the study that shows that fat humans Feel Fuller On Less Food? How about Boosting My Energy? Or showing that Women Aged 25 – 54 can Drop Weight?

Nothing. Nada. Human studies - proper double-blind ones with placebos and large numbers of participants - are for real medicines, not for jump-the-gun nutriceuticals.

Human trials require scary licences ( Really Long Link ) and… oh my GOD…INSPECTIONS!

Those sorts of trials are so annoying and expensive! REAL medications have to be closely regulated; they must show effectiveness through extensive human clinical trials which are meticulously designed and carried out, their use is monitored and governed by health professionals ( no more 30-day dodgy internet trials!) and all advertising or marketing claims must be justified.

That’s all too hard for Fucoslim. Better just keep on with the scamming. They’re bound to find a few suckers around willing to sign up to the FREE trial!

Sounds a little bit like that Colon Cure offer, doesn’t it? Well, this one is even less professional. If I take a peek here ( Really Long Link ), I find this comforting information:

“To unsubscribe to future mailings click here or write to:

Address
555 five st
somwhere, st, 55555”

Awesome!

When I click on the Free 30 Day Trial link in the email I received ( Really Long Link ), I end up with this heartbreaking message:

“The link you are requesting is no longer available.
Please select one of the offers below.

Wanted: Women 25-54
If you’re willing to lose 23 pounds in 12 weeks, we’d like you to try Hoodia XPF for FREE!
Feel fuller on less food.
All natural formula.
Boosts energy.
Starts working immediately.”

Oh, my head is hurting from the déjà vu.

It’s the exact same advertisement, only with the word “Hoodia” whacked in instead of “Fucoslim.” This other stuff, apparently ( http://www.nutracore.com/ ) is made from a cactus in South Africa by the Kalahari Bushmen, and is “estimated to be up to 100,000 times as potent as glucose; sending a signal to the brain that the body is in a state of satiety, or "full".”

If Hoodia is so great, why can’t it get registered as a real medication, either? What are they doing flogging it by spam when they could prove that it actually works and make billions?

I’ve read enough for one day. I hereby pronounce both “Fucoslim” and “Hoodia” to be flimsy straws held out to fat people who are dangling from cliffs. Personally, I’d grab the Ladder of Lifestyle Change. But that’s entirely up to you.


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Comments
1 Comments. [ Add A Comment ]

Comment by Thoraiya Dyer

October 31st 2008 07:36
Update: Just received the exact same spam with the words "Vital Acai" substituted for Hoodia.

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