Thoraiya Dyer“Real ingredients” – includes real nitrous, real saturated fat and real propylene glycol
November 25th 2008 21:12
Advertising companies are getting lazier and lazier. Once upon a time, to sell us something, we had to be somehow convinced of its superior attributes. Not any more. Now all it takes is a buzzword or two, even when that buzzword doesn’t mean anything – like the word “real.”
How about “Mums are Reddi for Real Ingredients”?
( Really Long Link )
This is the line for Reddi-Wip Real Whipped Light Cream - which comes in an aerosol can.
Why don’t they advertise the nitrous oxide propellant?
“Mums are Reddi for a Real Laugh!” or maybe “Mum’s Car is Reddi for Real Speed!”
It goes to show that the claim of something being “real” doesn’t make it better, or worse, or healthier, or unhealthier.
It doesn’t mean a thing, and if it convinces us to buy something, then it means we’re stupid.
KFC has been advertising slurpies that contain “Real Bits” and it annoys the hell out of me.
The catch phrase describes various additives to their drinks range, from fruit to the little chunks you get on the outside of a Golden Gaytime.
They are all “real” – but so is sawdust. Or in the case of Golden Gaytime, Real Saturated Fat (44%).
( Really Long Link )
Here are some more examples of “real” being used in advertising:
“Real Ingredients, Real Life” – for a brand of soap (REAL propylene glycol!)
( Really Long Link )
“Real Food, Real Ingredients” – for personal chef services and catering. They ask the rhetorical question, “Are you tired of eating from boxes of prepackaged foods?”
Sorry, guys, but boxes of prepackaged foods also contain REAL ingredients. ANYTHING is a real ingredient. That’s what makes your byline so STUPID.
( Really Long Link )
More “Real Ingredients for Real Food” here: ( Really Long Link )
And here at Heinz Baby food: ( Really Long Link )
“No Preservatives, Artificial Flavours, Colours or Salt – We never use any of these things in our baby food products because we don't need to. Our foods are as real as those you prepare in your kitchen.”
What’s wrong with preservatives, flavours, colours and salt – as long as they’re REAL?
Don’t want any of those fake preservatives in my food, that’s for sure. Bacteria might start growing in it.
REAL BACTERIA.
How about “Mums are Reddi for Real Ingredients”?
( Really Long Link )
This is the line for Reddi-Wip Real Whipped Light Cream - which comes in an aerosol can.
Why don’t they advertise the nitrous oxide propellant?
“Mums are Reddi for a Real Laugh!” or maybe “Mum’s Car is Reddi for Real Speed!”
It goes to show that the claim of something being “real” doesn’t make it better, or worse, or healthier, or unhealthier.
It doesn’t mean a thing, and if it convinces us to buy something, then it means we’re stupid.
KFC has been advertising slurpies that contain “Real Bits” and it annoys the hell out of me.
The catch phrase describes various additives to their drinks range, from fruit to the little chunks you get on the outside of a Golden Gaytime.
They are all “real” – but so is sawdust. Or in the case of Golden Gaytime, Real Saturated Fat (44%).
( Really Long Link )
Here are some more examples of “real” being used in advertising:
“Real Ingredients, Real Life” – for a brand of soap (REAL propylene glycol!)
( Really Long Link )
“Real Food, Real Ingredients” – for personal chef services and catering. They ask the rhetorical question, “Are you tired of eating from boxes of prepackaged foods?”
Sorry, guys, but boxes of prepackaged foods also contain REAL ingredients. ANYTHING is a real ingredient. That’s what makes your byline so STUPID.
( Really Long Link )
More “Real Ingredients for Real Food” here: ( Really Long Link )
And here at Heinz Baby food: ( Really Long Link )
“No Preservatives, Artificial Flavours, Colours or Salt – We never use any of these things in our baby food products because we don't need to. Our foods are as real as those you prepare in your kitchen.”
What’s wrong with preservatives, flavours, colours and salt – as long as they’re REAL?
Don’t want any of those fake preservatives in my food, that’s for sure. Bacteria might start growing in it.
REAL BACTERIA.
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Waysouth
Spanish Honduras