Thoraiya DyerRULES? WHAT RULES? Paul Maccabee's take on Creativity Part 1
November 23rd 2006 12:19
filed under THE VIRTUAL INK
Maccabee works in the advertising media. He lectures on creativity and offers the following guidelines:
1. There are no rules for creativity.
2. Avoid any formal education in advertising or public relations. If you must go to school, try studying magic, juggling, improvisational theater, or whatever. Read about the lives of creative people. Reading about Harry Houdini has helped me much more than reading Lee Iacocca could.
3. Creativity is not pretty. You have to go through a lot of failure before you come to your success. A truly creative person doesn't care if he comes up with a hundred names that are stupid and silly before he finds the right one. Even dare to come up with ideas that are dangerous.
4. Know what to discard as well as what to create. You have to know when to let go of an idea but also when to hold onto it in the face of disagreement.
Casablanca was originally titled Everybody Goes to Rick's. On the other hand, the executives at the movie studio that produced the movie we know as Star Wars urged George Lucas to change the title. But Lucas held his ground.
5. Get excited and obsessed. I find that when creative people are excited about a problem, they don't sleep, they eat lousy food, they're totally obsessed with the creative process and the problem they're working on at tthe moment.
Architect Eero Saarinen was assigned to redesign the TWA terminal at JFK Airport in New York. He studied the problem completely but was stumped for a solution. Then one morning he began staring at the grapefruit in front of him at breakfast. He flipped the fruit over and carved into it the revolutionary shape that was to shake the design world.
courtesy: Steve Kaplan
Maccabee works in the advertising media. He lectures on creativity and offers the following guidelines:
1. There are no rules for creativity.
2. Avoid any formal education in advertising or public relations. If you must go to school, try studying magic, juggling, improvisational theater, or whatever. Read about the lives of creative people. Reading about Harry Houdini has helped me much more than reading Lee Iacocca could.
3. Creativity is not pretty. You have to go through a lot of failure before you come to your success. A truly creative person doesn't care if he comes up with a hundred names that are stupid and silly before he finds the right one. Even dare to come up with ideas that are dangerous.
4. Know what to discard as well as what to create. You have to know when to let go of an idea but also when to hold onto it in the face of disagreement.
Casablanca was originally titled Everybody Goes to Rick's. On the other hand, the executives at the movie studio that produced the movie we know as Star Wars urged George Lucas to change the title. But Lucas held his ground.
5. Get excited and obsessed. I find that when creative people are excited about a problem, they don't sleep, they eat lousy food, they're totally obsessed with the creative process and the problem they're working on at tthe moment.
Architect Eero Saarinen was assigned to redesign the TWA terminal at JFK Airport in New York. He studied the problem completely but was stumped for a solution. Then one morning he began staring at the grapefruit in front of him at breakfast. He flipped the fruit over and carved into it the revolutionary shape that was to shake the design world.
courtesy: Steve Kaplan
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