Thoraiya DyerThe McEurope Burger; Even Less European Than A Toyota
June 9th 2008 23:07
Get into the spirit of the Olympics at McDonalds. Buy a McEurope burger, the first in a series of international burgers. A totally authentic example of Italian cuisine. You’ll be instantly transported to a world of Da Vinci frescoes and olive groves, gondolas and vineyards.
NOT.
This reminds me of the TV ads for Japanese cars that resorted to “European styling” in a grab for sales that fell tragically flat. And the McEurope Burger is even more tragic than that.
What do we find, when we peel back the layers? ( Really Long Link )
A standard sugary bun, a breadcrumbed piece of chicken fried in canola oil, and iceberg lettuce …But those can be found on a normal chicken fillet burger, and sound suspiciously American to me.
Apparently, the ingredients that make this dish irrevocably European are…wait for it…parmesan cheese and napoletana sauce.
I wouldn’t even call that dubious stuff napoletana sauce (ingredients: tomato paste, water, sugar, salt, etc…how dare they call this traditional when it has more sugar in it than basil, garlic or onion?).
What’s that? No truffles, no mushrooms, no polenta? No pesto, no pine nuts and no pasta? According to McDonalds, you can make anything Italian just by whacking parmesan and watery tomato paste on top.
Let’s give it a go!
Italian beer!
Italian KFC!
Italian haggis!
Italian sports car!
This burger is obviously not European. At best, it is an American-European hybrid.
Interestingly, this census data ( Really Long Link ) says that most Europe-born migrants in the United States are from Bosnia and Herzegovina, Albania and Moldova.
According to Wikipedia ( Really Long Link ), your average Bosnian fast food meal looks like this:
So, until Maccas starts churning out something resembling it, I don’t want to hear any more about the so-called McEurope Burger.
And that’s just the first one. I can’t wait to see the other burgers in the series.
NOT.
This reminds me of the TV ads for Japanese cars that resorted to “European styling” in a grab for sales that fell tragically flat. And the McEurope Burger is even more tragic than that.
What do we find, when we peel back the layers? ( Really Long Link )
A standard sugary bun, a breadcrumbed piece of chicken fried in canola oil, and iceberg lettuce …But those can be found on a normal chicken fillet burger, and sound suspiciously American to me.
Apparently, the ingredients that make this dish irrevocably European are…wait for it…parmesan cheese and napoletana sauce.
I wouldn’t even call that dubious stuff napoletana sauce (ingredients: tomato paste, water, sugar, salt, etc…how dare they call this traditional when it has more sugar in it than basil, garlic or onion?).
What’s that? No truffles, no mushrooms, no polenta? No pesto, no pine nuts and no pasta? According to McDonalds, you can make anything Italian just by whacking parmesan and watery tomato paste on top.
Let’s give it a go!
Italian beer!
Italian KFC!
Italian haggis!
Italian sports car!
This burger is obviously not European. At best, it is an American-European hybrid.
Interestingly, this census data ( Really Long Link ) says that most Europe-born migrants in the United States are from Bosnia and Herzegovina, Albania and Moldova.
According to Wikipedia ( Really Long Link ), your average Bosnian fast food meal looks like this:
So, until Maccas starts churning out something resembling it, I don’t want to hear any more about the so-called McEurope Burger.
And that’s just the first one. I can’t wait to see the other burgers in the series.
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Comment by RubySoho
Music Zone
Thought Zone
Therein lies the difference.
Comment by Thoraiya Dyer
Demented World
Aaaaaaaaaaah. Shaved, not grated or sliced!
I see now!
Thank you, Ruby!
Comment by slacko
Blog du slack
Comment by Morgan Bell
Deep Pencil
Business News
Movie Train
Comment by RubySoho
Music Zone
Thought Zone
McFrance can have frogs legs and baked brie.
McSpain can have chorizo sausage.
McIreland can be a liquid Guinness burger.
Seriously though, everyone knows Europe is just one big homogeneous entity....like McAsia and McMiddle East.
Comment by Thoraiya Dyer
Demented World
Slacko: What a perfect description. Shit, small and expensive. Hahaha.
Morgan: I think McAmerica is coming next. Maybe the sauce will be red, white and blue.
Ruby: McFrance would be far too unpatriotic. Would you like Freedom Fries with that?
Comment by slacko
Blog du slack
But im wondering if the tomatoe sauce is going to be the same on the mc europe???